Monthly archive for March2016

Crisis communication: Owning it.

Crisis communication: Owning it.

2016 has given us a couple of shining examples of what to do and what not to do when it comes to companies owning a crisis. Telstra – how to own an outage crisis I take my hat off to Telstra for their handling of…

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Maximising event publicity – it’s all social these days.

Maximising event publicity – it’s all social these days.

I recently watched Bat Kid Begins a gorgeous documentary film about the viral bonanza that became of a Make a Wish event in San Francisco back in 2013. Not only was the documentary a heart-warming story of a little boy with a big dream but…

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