Monthly archive for May2016

Why white space is critical in good design

Why white space is critical in good design

Balance, harmony, elegance, professionalism, promoting a clear message… These are the words coming to mind when I think of the use of white space in graphic design. But before we continue down the path of white space, let’s take a quick detour into the topic…

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The ups and downs of global marketing

The ups and downs of global marketing

Globalisation – the corporate buzz word that started buzzing back in the days when we had to dial up every time we checked our email or googled for cat videos. As marketers, living in a globally connected world has opened up new industries, technologies, channels…

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