Monthly archive for September2016

Virtual Reality. Are we there yet?

Virtual Reality. Are we there yet?

Every year for the past 10 years, I’ve heard that Virtual Reality will be the next big thing. Brands today want their consumers to have immersive experiences and I can’t think of anything more immersive than VR. So why hasn’t VR gone mainstream yet, and…

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Logo Design Processes – Don’t just try and wing it

Logo Design Processes – Don’t just try and wing it

The visual identity of your business is often the first port of call for your clients. It’s make or break stuff. If you miss the mark you’ll likely be waving goodbye to business. The ultimate goal of a logo is instant recognition. It needs to…

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Colour choice: How it impacts upon your brand.

Colour choice: How it impacts upon your brand.

The connections we make with colour during our lives stay with us forever: colour retains memories, and memories retain colour. Colour corresponds, communicates and has incredible cultural value and meaning. It informs us about everything in our surrounds, such as the change of the seasons…

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Creating a voice for your brand

Creating a voice for your brand

Wouldn’t it be cool if when your company started talking, your customers knew it was you even before you introduced yourself?  It’d be kind of like it was in the olden days before caller ID, when you picked up you knew it was Aunty Sue…

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Building Big Strong Brands

Building Big Strong Brands

Few people who have kids would argue that parenting is easy.  It takes constant, hard work and lots of it.  It’s not a set and forget scenario, it takes continuous supervision and monitoring, evaluation and negotiation. The same goes for your brand.  And many brand…

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