Monthly archive for November2016

S is for Strategy

S is for Strategy

Much like a ship flailing around at sea, in the dark, near a rocky coastline, as a storm rages (ok, you get the point, I’ll hold off mentioning the hole in the hull that’s filling with water!) your brand can get into deep water without…

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7 tips for improving Facebook engagement

7 tips for improving Facebook engagement

Still ranked as the number 1 social media platform, Facebook has amassed 1.7 billion monthly users with 15 million users in Australia alone. By now, it’s more than likely you have a Facebook page for your business but you might be wondering whether it’s actually…

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The importance of proofing

The importance of proofing

The Oxford English Corpus has collated a list of the most commonly misspelled words in the English language. Accommodate, believe, chauffeur, embarrass and tomorrow are up there with the worst offenders and don’t forget i before e with receive. Pop Quiz! Yes or No, are…

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7 tips for writing non boring copy!

7 tips for writing non boring copy!

When was the last time you read some great copy? Think: websites, e-newsletters, social media posts, blogs, ads (online and offline) or any writing anywhere that was designed to promote a product or company message, but didn’t bore you senseless and (*gasp*) even piqued your…

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11 tips for perfect pinning on Pinterest

11 tips for perfect pinning on Pinterest

While Pinterest may be completely addictive to those who love it; spending hours curating boards for everything from home ideas to wedding plans, is it actually a useful social media tool for your business? The answer is yes. Ranking higher than Instagram, Pinterest is the…

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If x then y, the automation of everything

If x then y, the automation of everything

The other day as I wandered around Melbourne International airport I felt a little uneasy by just how many apps and other online platforms served up content relevant to my upcoming trip. My banking application popped up with a notification asking me if I wanted…

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