Cuckoo Blog

Standing the test of time

The value of nostalgia should not be underrated. If your brand elicits feelings of nostalgia in customers, it’s probably taken decades to establish and it’s

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Smoke and mirrors

Smoke and mirrors is actually a classic technique in magical illusions that makes an entity appear to hover in empty space, sometimes passed off as

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Marketing to millennials

By now it’s highly likely that you’ve seen Simon Sinek’s viral video on millennials. If you haven’t you should probably watch it. Sinek shares great

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S is for Strategy

Much like a ship flailing around at sea, in the dark, near a rocky coastline, as a storm rages (ok, you get the point, I’ll

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The importance of proofing

The Oxford English Corpus has collated a list of the most commonly misspelled words in the English language. Accommodate, believe, chauffeur, embarrass and tomorrow are

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On your bike!

One morning on my way to work I took the above picture. Can you think of a better way to get to work? For me,

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Getting a leg up in a duopoly

Visa vs. Mastercard, Apple vs. Microsoft, and Woolworths vs. Coles; all duopolies relentlessly battling it out to uphold their collective market share dominance. Both key

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