Strategy insightful, customer-centric thinking

  • All things digital

    All things digital

  • Big stars...

    Big stars...

  • Big causes...

    Big causes...

  • Big brands...

    Big brands...

  • Serious branding for serious business

    Serious branding for serious business

  • When it has to be GREAT

    When it has to be GREAT

  • If you need to pop-up for a minute, or a week

    If you need to pop-up for a minute, or a week

  • Exhibiting your brand to thousands

    Exhibiting your brand to thousands

Cuckoo Strategy = Insight + Smart Thinking + Planning = Success

When agencies start talking about strategy, it’s easy to lose interest.  Sounds like jargon, grandstanding, and frankly, a waste of time.  Actually, strategy isn’t all that scary.  And it’s definitely not boring.  It’s simply having an end game in sight and choosing your path to get there.

What this means for your business is a clear path to real results, ROI, and revenue.  That got your interest?

At Cuckoo, we have strategy for breakfast, lunch and dinner.  And sometimes a midnight snack.  It underpins everything we do, every recommendation we make, and every campaign we implement.

With your input, we define your end game, get immersed in your market, and arm ourselves with insights to evaluate strategic options. It’s only then that we get cracking on planning and delivery, monitoring progress as we go.

Our team are experts in seeing the right path through the clutter.

 

Our Strategic Process

Cuckoo Strategy

PHASE 1: DEFINE

We always begin with the end in mind.

This phase is all about documenting answers to some pretty important questions.  Why are we here and where do we want to go? What is our reason for being?  What problem are we trying to solve? How do we do this better than our competition?  And most importantly, what are we trying to achieve?

PHASE 2: INVESTIGATE

We immerse ourselves deeply to become an extension of the brand.

This phase is all about understanding the current situation…where we’re at right now.  In this phase, we listen carefully, ask questions, conduct research and immerse ourselves in the issues that matter.  The most important element in this phase is getting to know your customer and everything about them.  We also seek to learn about your market and competitive landscape.

PHASE 3: ANALYSE

Armed with insights, we devise and evaluate strategic options.

This phase has our strategic and creative teams collaborating to scope the possibilities.  We also ensure that we link objectives with strategies and resources.  This thinking, combined with the insights we have gained and the experience of our team, leads us to the right path.

PHASE 4: CREATE

At the end of the day, we are makers.

In phase 4, we do.  We chart a course, prepare a plan, and deliver.  Depending on the project, this might mean a report with recommendations, or it might mean defining the elements of the marketing mix, building a website or devising an integrated marketing campaign.

PHASE 5: ASSESS

How did we go?

We’re not into launch and abandon.  Once our strategy is in play, it’s important to monitor, evaluate and refine.  Massive opportunities arise in this phase to improve and amplify, so we take this phase very seriously.

 

Our Work

  • Good Friday Appeal

    Communications, Design, Events, Marketing, Multimedia, Project management

    An annual large scale public event for a great cause

    detailspreview
  • Statewide Mutual Strategic Marketing

    Advertising, Brand strategy, Communications, Design, Digital, Events, Marketing, Multimedia, Printed Collateral, Project management, Public Relations, Sponsorship, Web

    Meeting all the the needs of a Member Organisation head on.

    detailspreview
  • Shell Ferrari F1 Media Events

    Communications, Design, Events, Marketing, Multimedia, Printed Collateral, Project management, Public Relations

    Media events for a global audience for one of the world's best known brands

    detailspreview
  • On The Line – LIFE Think Tank

    Brand strategy, Communications, Design, Digital, Events, Marketing, Project management, Public Relations, Web

    A series of workshops designed to share experiences for professionals working in suicide prevention.

    detailspreview
  • Bayside Medicare Local Healthy Voices

    Advertising, Brand strategy, Communications, Design, Digital, Events, Marketing, Multimedia, Project management, Web

    Harnessing the Power of Words for Positive Change.

    detailspreview
  • Southern Cross Station Clock Launch

    Communications, Design, Events, Multimedia, Project management, Public Relations

    An event where everything ran on time - the Southern Cross Station Clock Launch

    detailspreview
  • Melbourne Water – Flood Conference

    Brand strategy, Communications, Design, Digital, Events, Marketing, Multimedia, Printed Collateral, Project management, Web

    A three day conference aimed at linking flood management professionals

    detailspreview
  • Myer Christmas Windows

    Events, Marketing, Project management

    A Melbourne tradition since 1956, it's not Christmas without a visit to the Myer Christmas Windows

    detailspreview
  • Myer Pop-Up Shop

    Design, Events, Marketing

    A head-turning installation at Southern Cross Station in the busy Christmas retail period

    detailspreview
  • EMC Pacific Brand & Marketing Strategy

    Advertising, Brand strategy, Communications, Design, Digital, Events, Marketing, Printed Collateral, Project management, Web

    Brand building and technical content creation for a leading Australian manufacturer

    detailspreview
  • DraftStar Marketing Strategy

    Advertising, Brand strategy, Communications, Design, Digital, Events, Marketing, Multimedia, Printed Collateral, Project management, Public Relations, Web

    Strategy, marketing, pr and events - we are jack (and jill) of all trades and master of many!

    detailspreview
  • Tourism Victoria – Grade 5 Ski Free

    Brand strategy, Communications, Design, Events, Marketing, Multimedia, Printed Collateral, Project management

    A program to get more young kids skiiing

    detailspreview