Tag archive for brand

Handling brand attacks in the media

Handling brand attacks in the media

The least popular orange person of our times, President Donald Trump, attacked major luxury brand Nordstrom for dumping his daughter Ivanka’s clothing line earlier this year. Though Nordstrom had a completely justifiable reason to do so, the potential damage to their brand could’ve been HUGE!…

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Logo Design Processes – Don’t just try and wing it

Logo Design Processes – Don’t just try and wing it

The visual identity of your business is often the first port of call for your clients. It’s make or break stuff. If you miss the mark you’ll likely be waving goodbye to business. The ultimate goal of a logo is instant recognition. It needs to…

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Building Big Strong Brands

Building Big Strong Brands

Few people who have kids would argue that parenting is easy.  It takes constant, hard work and lots of it.  It’s not a set and forget scenario, it takes continuous supervision and monitoring, evaluation and negotiation. The same goes for your brand.  And many brand…

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