Tag archive for communication

Who says conservative brands can’t have a bit of fun?

Who says conservative brands can’t have a bit of fun?

“If people aren’t talking about you, they’re not talking about you for a reason. And the reason isn’t that they dislike you. They’re not talking about you because you’re boring.” ~ Seth Godin Conservative brands get a raw deal. While their more youthful, sexy and…

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3 simple ways to start having more conversations with your customers

3 simple ways to start having more conversations with your customers

Do we ever really know what our customers are thinking? If your answer is yes, my guess is you invest a tonne of money in ongoing market research – both online and offline to stay on top of changing customer behaviours, expectations and perceptions. Or,…

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Content Marketing – what it is and why you need it

Content Marketing – what it is and why you need it

Content marketing is pretty much what it sounds like right? Using content to market your business. But isn’t that what we’ve been doing? But what is content exactly? And where do you ‘market’ it? Answering these questions depends on a couple of things – who…

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If x then y, the automation of everything

If x then y, the automation of everything

The other day as I wandered around Melbourne International airport I felt a little uneasy by just how many apps and other online platforms served up content relevant to my upcoming trip. My banking application popped up with a notification asking me if I wanted…

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Crisis communication: Owning it.

Crisis communication: Owning it.

2016 has given us a couple of shining examples of what to do and what not to do when it comes to companies owning a crisis. Telstra – how to own an outage crisis I take my hat off to Telstra for their handling of…

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Six steps to a killer e-newsletter strategy

Six steps to a killer e-newsletter strategy

The boss calls you into her office one morning. She’s concerned about the fragmented and random way that the business is communicating with customers. With all best intents, the sales guys are doing their own thing, operations are sending a few emails en-masse to fix…

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