Tag archive for communications

11 ways to measure social media ROI

11 ways to measure social media ROI

Social media is so ingrained in our everyday lives it’s difficult to remember what it was like before it existed. No news feeds to check, no pop up notifications and no post likes! With approximately 70% of the total Australian population active on Facebook, and…

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Why SOME newsletters fail

Why SOME newsletters fail

Let’s get straight to the point and define what the success of a newsletter looks like and how this success can be measured. Before we do so, it’s important to note that today 99.9% of newsletters are emailed and no longer sent in the post….

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Social Media Influencers – are they really worth it?

Social Media Influencers – are they really worth it?

If you’re reading this post it’s almost guaranteed that you’re a social media user and undoubtedly you’re following at least one (or many more) social media “influencers”. From Hollywood celebrities to small town gals (& guys) who have amassed millions of followers influencers are becoming…

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New Twitter features you need to know

New Twitter features you need to know

Australians love Facebook with a massive chunk of social media users (94%) on the platform, but Twitter is on the rise jumping from 19% to 32% in 2017, according to the latest Sensis Social Media Report. Why now? Could it be the sheer entertainment of…

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11 tips for improving your EDM engagement

11 tips for improving your EDM engagement

Recently I decided to reduce the insane number of emails I was receiving every day so as each marketing email landed in my inbox I made a quick judgement about whether to remove myself from the database or to stay in the loop. Speed reading…

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Businesses are social too

Businesses are social too

It was immediately obvious how B2C businesses could use social media to their advantage – fun, relatable and informal content that was well, social in tone. It took a while for the B2B world to find their niche, but boy, has that changed. B2B social…

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Handling brand attacks in the media

Handling brand attacks in the media

The least popular orange person of our times, President Donald Trump, attacked major luxury brand Nordstrom for dumping his daughter Ivanka’s clothing line earlier this year. Though Nordstrom had a completely justifiable reason to do so, the potential damage to their brand could’ve been HUGE!…

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Crisis management in the digital age

Crisis management in the digital age

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently,” so sayeth investment guru and all-round multi-billionaire Warren Buffet. These are wise, wise words, Mr Buffet that withstand the test of time…

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Internal marketing – what it is and why it’s important

Internal marketing – what it is and why it’s important

As a general rule, happy staff internally equals happy customers externally. That’s the purpose of an internal marketing function. You may know it as internal branding or even internal communications, but the practice is largely the same = keeping staff informed and up-to-date with what’s…

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11 reasons people love lists

11 reasons people love lists

In a world of unlimited information that is easy to access anytime, anywhere in a matter of mouse clicks it’s no wonder we need lists to simplify and quantify the major highlights of our chosen subject. Top 10 restaurants, Best Laptops under $X, 4 places…

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