Tag archive for communications

Crisis management in the digital age

Crisis management in the digital age

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently,” so sayeth investment guru and all-round multi-billionaire Warren Buffet. These are wise, wise words, Mr Buffet that withstand the test of time…

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Internal marketing – what it is and why it’s important

Internal marketing – what it is and why it’s important

As a general rule, happy staff internally equals happy customers externally. That’s the purpose of an internal marketing function. You may know it as internal branding or even internal communications, but the practice is largely the same = keeping staff informed and up-to-date with what’s…

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11 reasons people love lists

11 reasons people love lists

In a world of unlimited information that is easy to access anytime, anywhere in a matter of mouse clicks it’s no wonder we need lists to simplify and quantify the major highlights of our chosen subject. Top 10 restaurants, Best Laptops under $X, 4 places…

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Why brand consistency is critical

Why brand consistency is critical

I can understand how you might find a marketer’s white knuckled commitment to brand consistency kind of annoying. I mean, what is the big deal? Anyone would think it was a ‘life and death’ issue when you hear marketers say things like: ‘No, there’s no…

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Getting to know who your customers (really) are

Getting to know who your customers (really) are

When you ask clients who their customers are, more often than not, they’ll say something along the lines of ‘we have a growing and diverse mix of customers’ or ‘our customers are represented across many different segments, there’s no typical customer for us’. The problem…

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Four reasons to choose an independent marketing agency over a big corporate

Four reasons to choose an independent marketing agency over a big corporate

The people upstairs approved your marketing budget, your team is clear on campaign objectives and your pitch brief is ready to roll. Now it’s time to create a shortlist of agencies to pitch for the work and get things moving. You’ve only ever engaged corporate…

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S is for Strategy

S is for Strategy

Much like a ship flailing around at sea, in the dark, near a rocky coastline, as a storm rages (ok, you get the point, I’ll hold off mentioning the hole in the hull that’s filling with water!) your brand can get into deep water without…

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7 tips for improving Facebook engagement

7 tips for improving Facebook engagement

Still ranked as the number 1 social media platform, Facebook has amassed 1.7 billion monthly users with 15 million users in Australia alone. By now, it’s more than likely you have a Facebook page for your business but you might be wondering whether it’s actually…

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The importance of proofing

The importance of proofing

The Oxford English Corpus has collated a list of the most commonly misspelled words in the English language. Accommodate, believe, chauffeur, embarrass and tomorrow are up there with the worst offenders and don’t forget i before e with receive. Pop Quiz! Yes or No, are…

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7 tips for writing non boring copy!

7 tips for writing non boring copy!

When was the last time you read some great copy? Think: websites, e-newsletters, social media posts, blogs, ads (online and offline) or any writing anywhere that was designed to promote a product or company message, but didn’t bore you senseless and (*gasp*) even piqued your…

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