Tag archive for copywriting

The importance of proofing

The importance of proofing

The Oxford English Corpus has collated a list of the most commonly misspelled words in the English language. Accommodate, believe, chauffeur, embarrass and tomorrow are up there with the worst offenders and don’t forget i before e with receive. Pop Quiz! Yes or No, are…

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7 tips for writing non boring copy!

7 tips for writing non boring copy!

When was the last time you read some great copy? Think: websites, e-newsletters, social media posts, blogs, ads (online and offline) or any writing anywhere that was designed to promote a product or company message, but didn’t bore you senseless and (*gasp*) even piqued your…

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Creating a voice for your brand

Creating a voice for your brand

Wouldn’t it be cool if when your company started talking, your customers knew it was you even before you introduced yourself?  It’d be kind of like it was in the olden days before caller ID, when you picked up you knew it was Aunty Sue…

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