Tag archive for strategy

How to choose the perfect font for your brand

How to choose the perfect font for your brand

An essential part of designing your brand is font selection. At its most basic, it commands consistency. Beyond this, fonts lead to a visual brand identity and assist with recognition in a busy marketplace. Furthermore they communicate brand traits and need to speak to your…

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5 ways to kick start B2B market segmentation

5 ways to kick start B2B market segmentation

Before we jump in, let’s start with the basics. Knowing your customers is one of the fundamentals of successful marketing – business to consumer (B2C), business to business (B2B), etc. Market segmentation is how we take this knowledge and put customers into distinct groups based…

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Businesses are social too

Businesses are social too

It was immediately obvious how B2C businesses could use social media to their advantage – fun, relatable and informal content that was well, social in tone. It took a while for the B2B world to find their niche, but boy, has that changed. B2B social…

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Handling brand attacks in the media

Handling brand attacks in the media

The least popular orange person of our times, President Donald Trump, attacked major luxury brand Nordstrom for dumping his daughter Ivanka’s clothing line earlier this year. Though Nordstrom had a completely justifiable reason to do so, the potential damage to their brand could’ve been HUGE!…

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6 Marketing Trends in 2017

6 Marketing Trends in 2017

Wouldn’t it be great if we could predict the future? The only thing that we for certain can predict is that the future is unpredictable and even so we can’t help speculate and guess what will be the next big thing. Here are 6 marketing…

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Media monitoring and why your business needs it

Media monitoring and why your business needs it

It’s just about impossible to follow every mention of your business in the media these days. Why? Because the ‘media’ as we know it, is a growing number of public channels available for all to see 24/7 worldwide. It sounds daunting because it is! Setting…

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Why brand consistency is critical

Why brand consistency is critical

I can understand how you might find a marketer’s white knuckled commitment to brand consistency kind of annoying. I mean, what is the big deal? Anyone would think it was a ‘life and death’ issue when you hear marketers say things like: ‘No, there’s no…

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Getting to know who your customers (really) are

Getting to know who your customers (really) are

When you ask clients who their customers are, more often than not, they’ll say something along the lines of ‘we have a growing and diverse mix of customers’ or ‘our customers are represented across many different segments, there’s no typical customer for us’. The problem…

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Four reasons to choose an independent marketing agency over a big corporate

Four reasons to choose an independent marketing agency over a big corporate

The people upstairs approved your marketing budget, your team is clear on campaign objectives and your pitch brief is ready to roll. Now it’s time to create a shortlist of agencies to pitch for the work and get things moving. You’ve only ever engaged corporate…

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What makes a killer advertising campaign?

What makes a killer advertising campaign?

It’s a hard question and there are many views on what makes an advertising campaign great. Is it winning awards? Is it shifting more products? Or growing the public awareness of your product? In order to determine if a campaign is successful or not, you…

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